For example, if you’re one of the many people who want to invest for retirement, you need to figure out when you plan to retire and how much money you want to have available to you by that point. If your reason for investing is that you want to buy a house (which is itself an investment), decide what kind of house you want to buy an how big of a down payment you want. Keep in mind that the real estate market can change rapidly. Your only reason for investing may be that you want to own a piece of your favorite company. If that’s you, simply buy some stock in that company and don’t worry about anything else.

For example, you might want to have $1 million to retire on. You’d choose all of your investments with an eye toward meeting that goal. Use investments for large goals. If you have a smaller goal, it’s better to simply put money in a savings account. For example, if you want to raise $10,000 so you can buy a new car in 2 years, a savings account is a better option than the stock market. Research the evidence-based strategies that work in order to decide what strategy you want to use. Once you understand what makes the most sense for you as an investor, you can choose the investment advisor or technology platform that you want to use. [4] X Expert Source Chad Seegers, CRPC®Certified Retirement Planning Counselor Expert Interview. 16 July 2020.

For example, if you’re investing to pay for your child’s college education, and your child is currently 4 years old, you have 14 years to reach your goal (assuming your child starts college when they’re 18). This is a relatively short time horizon, so you’d want to choose lower-risk investments to increase the chances that you’d reach your goal in that time. If you’re a 25-year-old who’s investing for retirement at the age of 65, on the other hand, you have 40 years. This gives you a little more leeway to play around with riskier investments because you’d be able to recoup any loss. If you need money for a short-term goal of 5 years or less, the stock market isn’t the best option. You’re unlikely to raise the money you need from stock market investments in this time. [6] X Research source No investment comes with any guaranteed returns. However, if you look at average returns, you can figure out how long it will take you to reach the goals you’ve set.

Your investment budget helps you determine what rate of return you need to realize if you want to reach your goal by the deadline you’ve set. For example, suppose you want to retire in 40 years. You have an investment budget of $500 a month, or $6,000 a year. This means that, in those 40 years, you’ll have invested $240,000. You’d need a rate of return of at least 6% to meet your goal, assuming your contributions never increase. [8] X Research source

If there’s already an online broker you’re interested in, see if they have a simulator. That way, you can learn about the market while also getting a feel for navigating their site.

Look at trading fees for transactions and any other fees associated with an account. Make sure you understand when you’ll be charged and what you’ll have to pay. There may be different fees for different types of transactions.

For example, suppose you’re an Apple fan. All of your computers and electronic devices have always been Apple products, you watch all the keynote speeches, and you’re always first in line to buy the latest device upgrade. Investing in Apple stock would be a good way for you to get started in the market.

While mutual funds aren’t as sexy as buying individual stocks and following the ups and downs of the market, they offer a sound investment strategy for long-term goals.

If you buy everything you want at once, you might miss out on some of the better prices when the market takes a dip. Generally, you’ll earn a better return on your investment by contributing a little each year as opposed to investing all your money at once.

If you’re a younger investor who’s building your portfolio to fund for retirement, you can tolerate a little more risk than a middle-aged investor. However, you still need to be careful to keep a balanced portfolio and not take on too much risk. High-risk investments require more effort because you have to watch their performance more frequently and be prepared to sell if your loss becomes too great.

If you’re just investing in stocks for fun, or if you’re only interested in owning a piece of a particular company, you may not necessarily need a mix of assets in your portfolio. However, if you’re saving for a specific goal, such as retirement or college, a mix of assets helps ensure you meet your goal.

For example, you might hold stocks in tech, manufacturing, and agriculture companies. Index funds are naturally diversified because they include all the stocks in that particular index. However, you can still diversify by investing in several different index funds. Watch the market and see how the different indexes behave compared to one another. For example, you might note that one index tends to rise while another falls. Investing in both would counter risk.

For example, you might hold stocks in tech, manufacturing, and agriculture companies. Index funds are naturally diversified because they include all the stocks in that particular index. However, you can still diversify by investing in several different index funds. Watch the market and see how the different indexes behave compared to one another. For example, you might note that one index tends to rise while another falls. Investing in both would counter risk.

Rebalancing is also necessary when you have one stock or asset that’s out-performing the others, since this also shifts the balance. Sell portions of stocks or other assets that are out-performing and invest that money elsewhere. When you get closer to your time horizon, you might want to start rebalancing more often. For example, if you’re planning to retire in 2 years, you might want to rebalance once a quarter. Remember, you’re buying a present value of future cash flows in a business. The market price fluctuates, so don’t pay much attention to the day-to-day movement. [18] X Expert Source Chad Seegers, CRPC®Certified Retirement Planning Counselor Expert Interview. 16 July 2020.

For example, if you’re investing to retire in 40 years, you might start with a few high-risk investments. However, after you’ve been investing for 35 years, it’s time to sell those high-risk stocks rather than risk losing what you’ve gained.